Welcome to your CHAPTER 2 - Positioning Yourself as an Expert
Please Circle YES or NO for the following questions
1. The night before a client’s visit, you look their name up on Facebook or LinkedIn to find any pieces of connective information that may help you “know” them and recognize them when they walk in.
2. You greet your guest at the front when they arrive.
3. You know their name and are ready to introduce yourself
4. You provide a firm handshake and make eye contact.
5. You immediately ask if they need to use the restroom.
6. You give them a spa tour so they feel at home for this visit, and the next.
7. You provide them a thorough consultation.
8. You offer in-room enhancements or upgrades such as hot stones.
9. You confirm their reservation to ensure they do not want to change or upgrade their treatment.
10. You provide the massage.
11. You walk them back out to the front after their services are completed.
12. You make your final recommendations for at-home care.
13. You recommend their next visit time frame.
14. You ask them for a review.
15. You ask them if they know anyone who could benefit from your work to fill your books, if you are a new therapist.
16. You provide them the benefits of your membership program (if you have one) so they can come see you regularly.
If you scored 0-8
This shows you’re utilizing only 50% of your expert mastery potential. This could be due to a confidence struggle, lack of familiarity with your opportunities as a therapist at the place you’re working currently, or simply because you simply had no idea there were so many opportunities to build good rapport with your guests and position yourself as a true expert in the field. No need to get disappointed as this book will show and provide you the simple steps you can follow to achieve success every time!
If you scored 9-12
The ranges from 9-12 shows you are comfortable talking with your guests to ensure they have a great service. You are aware enough that it takes many parts to provide that top notch service to a guest. There is room for improvement which should make you excited! A little more practice at understanding where your strengths and weaknesses are will be helpful for you to elevate you to the next level.
If you scored 13-16
You are indeed very close or at a level of mastery in positioning yourself as an expert in our field. You understand it is not just a pair of warm hands that make us great and motivates a client to rebook. You value your time and your skillset to provide an amazing experience, and at the same time you have a clear understanding of the expectations of what guests want to make them feel great. Believing in yourself is not a problem at this level and many should see your talents worthy for team lead or owner if that fulfills you.
- What are your strengths based on your score?
- Where do you see the most room for improvement?
- What actionable steps can you take this week to improve your client interactions?
- What marketing tactics will you use?
- How will you make clients feel valued and understood?
- What strategies did they use to build their reputation?
- How can you apply similar strategies to your own career?
