CHAPTER 12 – Repeat (Memberships)

Welcome to your CHAPTER 12 - Repeat (Memberships)

1. Create your own membership packages highlighting valuable perks and bonuses

2. Design your own membership program. Choose between treatment-based or amount-based memberships. Include pricing tiers, benefits, cancellation policy, and optional upgrades. Use a template or worksheet to lay this out. Create a name for your membership program and describe how it aligns with your brand identity.

3. Pair up with a colleague or record yourself practicing 2-3 different ways to present your membership to a client (e.g., during checkout, post-massage, or over a follow-up call). Script Prompt: “Mary, if you loved today’s session, our membership could save you 15% on your next visit and give you…” (Customize this to your own offer)

4. Read and compare two short case studies (provided or researched) of spas using different membership strategies. Identify what worked well and what didn’t.

What challenges did they face?

How did they market the membership?

Which elements would you adopt?

5. List 10 perks (big or small) that would make your membership irresistible. Consider partnerships, wellness gifts, exclusive offers, or birthday specials.

6. Create a marketing piece to promote your membership. Design a flyer, social media graphic, or short video pitch promoting your membership benefits. Use Canva or similar tools to create a polished look.