CHAPTER 11 – Referral

Welcome to your CHAPTER 11 - Referral

1. Write down 5–10 clients who:

Always express how much they love your work
Refer friends naturally

Are active on social media or within their communities?

Would benefit from a referral reward program?

What kind of referral reward would best fit each client’s personality or needs? (Ex: upgrade, free enhancement, credit, etc.)

2. Design a referral program that matches your business model.

Template:

What is the reward for the referrer?

What is the reward for the new client (if any)?

How will you track it? (Spreadsheet, app, etc.

How will you communicate it? (Card, email, sign, conversation?)

3. Sketch or design the back of your referral card or a mini-poster to place at your checkout counter or room door.

Include:

Eye-catching phrase (Ex: “Bring a friend, get a reward!”)
Simple benefit (Ex: “$25 off your next visit”)
How to claim the reward

4. Imagine you’ve just finished a massage with a client who says, “That was amazing.” You have 5 minutes before they check out.

Your task:

Use that compliment as a gateway to ask for a referral
Practice your best short and sweet version
Bonus: Tie it into rebooking AND a retail suggestion

5. Create 3 caption templates for clients to share on Instagram or Facebook after a session.

Example: “Just had the best massage ever with @MaciekMassage – my back hasn’t felt this good in weeks! Highly recommend. DM him for your appointment!”

Challenge: Create a “social media-friendly” version of your referral reward.
Ex: “Tag us + refer a friend → get a free upgrade on your next visit!”

6. Write 2–3 thank-you messages you could send to clients who previously referred you via Text or email. (Ex: “I wanted to offer you a surprise add-on for your next session as a thank you!”)

7. Imagine you're training a brand-new therapist. In 3–5 minutes, explain:

Why referrals are important?

What makes a good referral program?

How to ask for a referral in a non-pushy way?

Film yourself giving this talk and post it as an educational reel or story on your business page.

8. For the next 3 days:

Ask every single client for a referral using one of your new scripts
Offer a specific reward for this window (Ex: “Double referral credit if they reserve this week!”)
Track your results and follow up with those who gave referrals